KUED Launches 24/7 PBS KIDS Channel

Press Release

Airdate: 
Tuesday, March 7, 2017 - 12:00am

KUED is launching the only free channel dedicated to 24/7 PBS Kids programming and accessible to everyone in Utah beginning Tuesday, March 7. KUED will provide the PBS KIDS 24/7 Channel on KUED 7.3. Comcast viewers can see it on Channel 391.

The KUED PBS KIDS 24/7 channel will include popular favorites such as Daniel Tiger’s Neighborhood, Odd Squad, Wild Kratts, Super Why!, Clifford, Dinosaur Train and more; PBS KIDS’ newest series Splash And Bubbles, Nature Cat, and Ready Jet Go! will also be featured.

Research has shown a demand for children’s educational programming during the evening when most children watch TV, especially those in low-income households.

The children’s programs offered during the daytime on KUED’s primary channel, 7.1 will not change. The KUED PBS KIDS channel 7.3 will be programmed differently during those hours.

Children can also watch the KUED PBS KIDS live stream through kued.org/kids and on the PBS KIDS Video App, which is available on a variety of mobile devices, and tablets.

The live-stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that children achieve measurable gains in learning when they engage with PBS KIDS content on multiple platforms. The games align with the learning goals of each PBS KIDS series, deepening children’s involvement and supporting learning.

KUED General Manager James Morgese cites recent recommendations by the American Academy for Pediatrics that points to PBS Kids as the leading source of educational programming. The AAP encouraged parents to watch TV with their children and talk about it together.

“The new channel delivers on our mission to be Utah’s largest classroom by offering more families high quality educational content that is trusted by parents and proven to help kids learn,” says Morgese. “Given the many benefits of watching and learning with your kids, there is no better time to make screen time family time.”

PBS stations reach more kids ages 2-5, more moms with children under 6 years old, and more children from low-income families than any other children’s TV network. With its new 24/7 channel and digital offerings, KUED will build on its reach and impact.

In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74 percent of parents saying their child exhibits more positive behavior after watching PBS KIDS.  Years of research confirm that PBS KIDS media content helps children build critical skills that enable them to succeed in school and life, while also helping parents increase their own engagement.

 A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten.

Vme, KUED's Spanish language channel which formerly aired on KUED 7.3 and Comcast 391, is no longer making its service available to PBS stations and has decided to move to commercial cable channels.

Last modified: 
Friday, February 24, 2017 - 3:17pm

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